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Contact fosters communication - Dialogue generates information
Communication is a high priority at Bayer. It is both an opportunity and an obligation, because it shapes the image of the company in the public eye. Bayer likes to respond to the questions and problems people have in an open dialogue, while striving to establish credibility and trust, and gain public acceptance.
To achieve this objective, Bayer established the BayKomm Communication Center, a meeting place for new experiences, personal interaction and discussion. The purpose of BayKomm is not to advertise products. Rather, it aims to make the natural sciences comprehensible, explain complex issues on an understandable level, address and dispel prejudices. BayKomm gets visitors involved. It is also a major attraction: the center has welcomed over 1.7 million visitors, one in ten from outside Germany.
The interaction encouraged at BayKomm appeals to people. For example, in a survey of over 2,000 visitors, 85 percent said they would recommend a visit to BayKomm to their friends and acquaintances. This overwhelming response demands continued commitment. The exhibits at BayKomm are constantly reviewed and updated to keep up with progress and answer questions visitors ask. A visit to BayKomm is rewarding, because "contact fosters communication and dialogue generates information!"
To achieve this objective, Bayer established the BayKomm Communication Center, a meeting place for new experiences, personal interaction and discussion. The purpose of BayKomm is not to advertise products. Rather, it aims to make the natural sciences comprehensible, explain complex issues on an understandable level, address and dispel prejudices. BayKomm gets visitors involved. It is also a major attraction: the center has welcomed over 1.7 million visitors, one in ten from outside Germany.
The interaction encouraged at BayKomm appeals to people. For example, in a survey of over 2,000 visitors, 85 percent said they would recommend a visit to BayKomm to their friends and acquaintances. This overwhelming response demands continued commitment. The exhibits at BayKomm are constantly reviewed and updated to keep up with progress and answer questions visitors ask. A visit to BayKomm is rewarding, because "contact fosters communication and dialogue generates information!"
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